G-SHOCK and Pretty Guardian Sailor Moon Team Up on Anime-Themed BABY-G Watch

The new model incorporates a wide selection of sparkling original elements inspired by Sailor Moon’s romantic transformation abilities

DOVER, NJ, August 17, 2022 /PRNewswire/ — Today, Casio America, Inc. is pleased to announce the latest addition to G-SHOCK’s BABY-G model, created in collaboration with Pretty Guardian Sailor Moon. A blast from the past, this timepiece evokes nostalgia for those who remember the popularity of Sailor Moon and BABY-G in the 90s. The new watch, BA110XSM, is based on the popular BABY-G BA110 and incorporates a wide selection of sparkling original elements inspired by Sailor Moon’s romantic transformation abilities.

The semi-transparent navy blue body, reminiscent of the night sky, is decorated with blue, red and yellow stars, moons, hearts and other Sailor Moon images, creating a glamorous look. The face is dotted with shimmering shapes and the hands are golden. This special design evokes Sailor Moon’s exciting and unforgettable transformation scene. The buckle of the bracelet is printed with the silhouette of Sailor Moon, which is also engraved on the bottom of the watch case. The packaging design of this model was also inspired by Sailor Moon. Everything about this model is designed to make it a very special collaboration model between BABY-G and Pretty Guardian Sailor Moon, the heroine of every girl’s dreams.

The new timepiece is equipped with G-SHOCK technology including:

  • Shock resistant
  • 100M waterproof
  • 2 year battery life
  • LED light
  • 5 daily alarms (with 1 snooze alarm)
  • Stopwatch 1/100 second (24 hours) 1s, time 24H
  • Full automatic calendar
  • World Time 29 Time Zones (48 Cities + Coordinated Universal Time), Daylight Saving Time On/Off

The BA110XSM will be retailed for $160, while additional models and pricing should follow. The new model will be available for purchase from August at select retailers, gshock.com and the G-SHOCK Soho store. For more information about the G-SHOCK brand, visit gshock.casio.com/us.


CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from developer Mr. Ibe’s dream of “creating a watch that never breaks”. Over 200 handmade samples were created and tested to destruction until 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as “the toughest watch ever”. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, impact resistance and toughness. The watch is packed with Casio innovation and technology to prevent it from taking a direct shock; this includes internal components protected by urethane and timing modules suspended inside the structure of the watch. Since its launch, G-SHOCK has continued to evolve, continuing to rely on Mr. Ibe’s mantra “never, never give up”. www.gshock.casio.com/us/

About Casio AmericaInc.

Casio AmericaInc., Dover, New Jerseyis the American subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and professional equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, title and disc label printers, watches, cash registers and other consumer electronics products. Casio has strived to fulfill its corporate credo of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com/us/


Samantha Horowitz/Maria Soubbotina
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Sue Vander Schans / Cecile Lederer
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