This week in brands: Apple’s latest version of MagSafe received “Registered” status when filing the figurative version of Apple AirTag +
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It has been a busy week for Apple Legal. They have filed a series of trademark applications in the United States and Hong Kong for various versions of AirTag. Apple has also registered two other trademarks in Hong Kong covering ShazamKit and “All Access”. In addition, Apple has registered the trademark “A15 Bionic” and the US Patent and Trademark Office has issued Apple a certificate of registration for their latest version of “MagSafe” which will cover MagSafe 3 which they originally requested in October 2020.
A series of “AirTag” brands
Apple filed a series of five trademark applications covering figurative and non-figurative versions of “AirTag” in the United States with four additional applications for the same trademark filed in Hong Kong. Below is an image of an application covering part of just one of their applications filed with the US Patent Office this week.
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AirTag, Registration of figurative mark # 97091212 was filed on 25 October under international claim 018 covering “Leather carrying cases, leather straps, leather key cases, luggage tags”.
The “figurative” version of the mark included the bitten apple as shown in the image found in Apple’s trademark application.
Apple specimen
The United States Patent Office defines a specimen as an example of how a company actually uses its trademark in the marketplace with the goods or services in its application. This is what consumers see when they consider purchasing goods or subscribing to services provided by Apple in connection with their brand.
Below is the specimen provided by Apple to the USPTO showing the retail box of a leather buckle with the figurative Apple AirTag mark they deposit.
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Apple also registered the figurative mark in Hong Kong. under application # 305784201 under a wider range of international classes which include 009, 014, 018, 038 and 42. The coverage of each is ridiculously too long to be included in this report. In fgeneral, Class 009 covers the entire mansion of current and future Apple hardware, from iPads to smart glasses and TVs. Class 14 basically covers the ring chain, key chains and watch straps. Class 018 mainly covers leather bracelets and cases. Class 038 mainly covers telecommunications, electronic data transmission, wireless communications. Class 042 mainly covers the design and development of computer hardware, software and peripherals.
Two trademark applications for “Apple AirTag” (# 305780250 and # 305784959) were also filed in Hong Kong, as well as one for “AirTag” without the prefix “Apple” under application # 305777498.
A second application for a “figurative mark” has been filed in the United States under Application No. 97091167 under International Class 014: “Key Rings; key chains ”. This mark covers a second AirTag style for “Leather Key Ring” as shown in the specimen filed with the USPTO as shown below.
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Non-figurative marks for AirTag
Apple has also filed a series of non-figurative trademark applications for AirTag in the United States and Hong Kong.
US # 97086250 – Apple AirTag registered under the international class 014: “Key ring, key ring”.
US # 97086499 – Apple AirTag registered under international class 018 covering: “leather carrying cases, key cases, leather straps, leather key cases, luggage tags”.
US # 97089409 – Apple AirTag registered under international class 009 covering: “Radio transmitters and receivers; wireless communication devices for the transmission of data and audio; downloadable computer software for locating, monitoring and tracking the position of objects and other electronic devices; peripherals for computers, mobile phones and mobile electronic devices, namely electronic tags used to locate, monitor and track the position of objects and other electronic devices; portable computer peripherals used to locate, monitor and track the position of objects and devices other electronic devices; electronic labels for products; cords for mobile digital electronic devices and portable electronic devices; carrying cases for portable computer peripherals used to locate, monitor and track the position of objects and other electronic devices; transport cases for electronic labels for products. “
Other trademarks registered in Hong Kong last week
This week, Apple Inc also registered the “All Access” trademarks # 305777551 in the international class 009 covering ‘Software for the control, customization and performance of virtual software instruments and audio effects; software for operating MIDI and USB controllers; software for customizing and controlling guitar sounds, software for simulating amplifiers, audio effects, and sound shaping; audio signal control and mixing software; software for monitoring MIDI inputs, CPU usage and memory allocation; instrument tuning software; software for editing, enhancing, mastering, handling, storing, organizing, mixing, producing and broadcasting audio recordings; audio playback and recording software. “
This figurative mark is presented in the graphic image below.
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Apple has also registered the trademark “ShazamKit” (shown above) under application # 305787000 in Hong Kong. Apple filed it under international classes 009 and 042.
International class 009 in this covers: “computer software; software used to develop other software applications; application development software; computer software for audio and musical recognition and identification; databases containing downloadable recorded music files; downloadable audio, video and multimedia content; computer software enabling radio, television or streaming programs or audiovisual entertainment or information content to access, online or via a mobile phone or computer, entertainment or audio information content and interactive visual or retail service providers; software for accessing information relating to music and audio and visual content; software enabling the discovery, interaction and sharing of audio, video, printed multimedia or augmented reality content. “
International class 042 in this case covers the basics of: “Design and development of computer hardware and software; design and development of computer hardware and software used to develop other software applications; non-downloadable application development software; non-downloadable computer software for use in developing other software applications. “
Apple’s latest version of “MagSafe” is now a registered trademark
With MagSafe’s return to the latest MacBook Pro models powered by both M1 Pro and M1 Max, it was important for Apple to update its brand for MagSafe. seen on brands like “RTM” or just like an “R” in a circle as shown in our cover graphic.
Apple has registered its latest version of the MagSafe trademark under the international 009 class covering: “loading belt for use with computers, cell phones and smart watches; charging stations for computers, mobile phones and smart watches; charging devices intended for use with computers, mobile phones and connected watches; adapters for use with computers, mobile phones and smart watches; chargers for mobile phones; charging cases for mobile phones; smart watch charger; wireless chargers; wireless charging cases for mobile phones; cases adapted for mobile phones; cases for mobile phones; covers for mobile phones; computer cases; accessories and parts for computers, mobile phones and smart watches; cases specially designed for electronic equipment, namely, mobile phones, smart phones, cellular phones, headphones, tablets, computers and handheld devices.
Trademark application A15 Bionic
And finally, Apple Inc this week filed the trademark “A15 Bionic” under application 97093292 as shown in part below.
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Apple has registered its trademark under the international class 009 covering: “Computer hardware, namely integrated circuits and computer chips“.
On September 14, 2021, Apple launched its 64-bit “A15 Bionic” on-chip (SoC) ARM system to power the iPhone 13 and 13 Mini, iPhone 13 Pro and 13 Pro Max, and the 2021 iPad Mini.
It should be noted that the international trademark classes under which Apple registers its trademarks are important because the trademark registration will only protect the classes that were identified in their original application. In a legal battle, the originally filed classes could make or break a legal case.
