The new model uses a completely new finishing technique to create elegance Yet robust design
DOVER, NJ, March 29, 2022 /PRNewswire/ — Today, Casio introduces the latest additions to its line of high-end all-metal shockproof watches with the release of the GMWB5000MB-1. Based on the original G-SHOCK, the GMWB5000MB-1 features an array of detailed finishes that come together in a refined matte black design.
G-SHOCK
With the GMWB5000MB-1, G-SHOCK introduces a unique new finishing process to emphasize the model’s overall ruggedness, while enhancing its premium look. After the initial black ion plating is applied to the bezel, the surface is polished with a hairline finish to expose the silver stainless steel underneath. The seamless integration of the silver stainless steel of the bezel with the matte black of the body, complemented by multiple intricate finishes, results in a detailed design with a unique and sophisticated look. Each component of the watch is individually treated with a finishing technique, called lapping, which polishes the surface by spraying it with fine abrasives.
The exterior of the new model has also received the new honing technique, as it is treated with black ion plating to provide a sleek matte black look, with additional finishes applied to various parts of the watch. Raised sections of the bezel and sides of the strap retain a metallic texture with a hairline finish to tone down shine, while a contrasting mirror finish is applied to the screws and buttons to provide hints of brilliant shine throughout. show.
Functionally, the new GMWB5000MB-1 is packed with high-end G-SHOCK technical features, including Bluetooth® functionality that allows the watch to be connected to a smartphone via the G-SHOCK Connected smartphone app, MULTI-BAND 6 atomic timing, heavy-duty solar charging, Super LED lighting, and more.
As part of the release, G-SHOCK unveiled an exclusive collection page showcasing consumers the features, which can be viewed HERE.
The new watch is also equipped with standard G-SHOCK technology, including:
- Impact resistance
- 200M Water resistance
- Solar battery
- Fully automatic LED (Super LED)
- 1 second. Countdown (24 hours)
- 5 daily alarms (with 1 SNZ alarm)
- Fully automatic calendar
- World Time (39 cities + UTC)
The GMWB5000MB-1 will retail for $600 and will be available for purchase in April at select G-SHOCK retailers, the G-SHOCK Soho Store and gshock.com.
About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from developer Mr. Ibe’s dream of “creating a watch that never breaks”. Over 200 handmade samples were created and tested to destruction until 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as “the toughest watch ever”. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, impact resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from taking a direct shock; this includes internal components protected by urethane and timing modules suspended inside the structure of the watch. Since its launch, G-SHOCK has continued to evolve, continuing to rely on Mr. Ibe’s mantra “never, never give up”. www.gshock.com
On Casio AmericaInc.
Casio AmericaInc., Dover, New Jerseyis the American subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and professional equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, title and disc label printers, watches, cash registers and other consumer electronics products. Casio has strived to realize its corporate credo of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com/home
FOR MEDIA INQUIRIES, CONTACT:
Rachel Shanler / Taylor Georgeson
M&C Saatchi Sports & Entertainment new York
[email protected]
[email protected]
Sue Vander Schans
CASIO AMERICAINC.
(973) 361-5400
[email protected]
THE SOURCE Casio AmericaInc.
Comments are closed.